In the competitive market environment of today, organizations need to find ways to become socially responsible and to assimilate internal and external factors in their strategic management in order to deliver the highest product or service quality to their customers. Modern organizations strive for distinguished quality of leadership, management, employees, work processes, product and service, so that their products not only meet customer needs, but they are also offered in an incessantly improving, appropriate, cost-effective, pioneering, and productive manner. sante.

One major component of strategic management is Total Quality Management (TQM). TQM originated in Japan in the 50s by Americans W. Edward Deming and J. M. Juran, but became popular in many countries during the 80s. Being a structured approach which aims to boost customer satisfaction and loyalty through continuous and innovative improvement of quality, TQM is a buzzword analyzed as follows: